"Commercials Gone Krazy" Contest

Official Rules

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

Participation constitutes entrant's full and unconditional agreement to and acceptance of these Official Rules. The "Commercials Gone Krazy" Contest ("Contest") will begin at 12:00 AM Eastern Daylight Time (EDT) on August 29, 2008 ("Contest Start Date"), and end at 11:59pm EDT on October 31, 2008 ("Contest Entry Period"). Contest is sponsored by Elmer’s Products, Inc. 1 Easton Oval, Columbus, Ohio 43219 ("Sponsor") who is solely responsible for all aspects of this Contest.

Eligibility: The Contest is intended for viewing and participation in the 50 United States and the District of Columbia ("U.S.") only and shall only be construed and evaluated according to U.S. law. You must be (i) a legal U.S. resident located in the U.S., and (ii) age 18 or older as of August 29, 2008. Employees, officers and directors of Sponsor, its parent company, franchisees, affiliates, subsidiaries, agents and advertising and Contest agencies ("Released Parties"), as well as the immediate family members (parents, children, siblings, spouses) and/or persons living in the same household (whether related or not) of each are not eligible to participate in the Contest. All federal, state and local laws and regulations apply. Void in Puerto Rico, the U.S. Virgin Islands, U.S. Military installations in foreign countries, and where prohibited, taxed or restricted by law. Person(s) appearing in the video other than the entrant must be the legal age of majority in their state of residence as of Contest Start Date as defined above.

How to Enter: No Purchase Necessary. To enter the Contest and a chance to win a prize, eligible entrants ("Entrants") must enter online at http://www.krazyglue.com ("Website") by completing the Contest registration form and uploading a creative video ("Video" or "Video Entry"), which addresses the concept "Commercials Gone Krazy" ("Theme"). To complete the Contest registration form, each Entrant needs to provide his/her full name, date of birth, address (including ZIP code), a daytime phone number, and email address. Delivery of prizes requires a street address (no P.O. Boxes). Each Entrant is responsible for all costs associated with the uploading and production of the Video. All Video entries must be received by 11:59pm EDT on October 31, 2008.

Each Entrant may only submit one (1) video entry into the Contest per day for the duration of the Contest Entry Phase, August 29 – October 31. If additional entries are received, the Video Entry received earliest will be judged. Sponsor reserves the right to disqualify any person or email address that submits more than maximum allowed entries. Sponsor is not responsible for lost, late, illegible, stolen, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems of any kind whether mechanical, human or electronic. Only fully completed entry forms are eligible. Proof of sending or submission of Video will not be deemed to be proof of receipt by Sponsor. All Video entries become the sole and exclusive property of Sponsor and will not be returned.

Conditions of Entry: Each Video Entry must be the original work of the Entrant, may not have been previously published, may not have won previous awards, and must not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity and must have been created in a legal and safe manner. If the Video contains any material or elements that are not owned by the Entrant and/or are subject to the rights of third parties, the Entrant is responsible for obtaining, prior to submission of the Video, any and all releases and consents necessary to permit the use and exhibition of the Video by Sponsor in the manner set forth in these Official Rules, including, without limitation, name and likeness releases for any person who appears in or is identifiable in the video (collectively, the "Clearances"). By submitting a Video, Entrant warrants and represents that he or she consents to the submission and use of the Video in the Contest, and to its posting on the Internet in connection with the Contest.

Entries may not contain any of the following: i) Materials which include or constitute trademarks, trade names or copyrighted works created or owned by any person or entity other than Entrant or for which the Entrant has not obtained owner’s permission to use; ii) Materials which contain identifiable commercial product brands; iii) Materials which contain clothing items bearing designer insignia, logos, profanities, or bearing the name or likeness of any celebrity, living or dead; iv) Materials which contain visible phone numbers, website links, street addresses, e-mail addresses or license plate numbers; v) Materials which contain profanities, vulgar language, lewd behavior, or are otherwise obscene or inappropriate for a general audience; vi) Materials which contain nudity or any depiction of real or simulated sexual acts; vii) Materials which contain extensive or gratuitous violence; viii) Materials which constitute or contain footage from the recording of actual illegal acts; ix) Materials which contain unsafe actions, or use of fire that may result in personal injury or destruction of property; x) Materials which violate anyone’s privacy rights, violate any confidentiality or employment agreement, or which are defamatory; xi) Materials which are derogatory to Sponsor, or any affiliated entity or person; xii) Materials which are discriminatory based on race, religion, national origin, physical disability, age, sex, or sexual orientation or preference; xiii) Materials in which any person under the age of eighteen (18) appears; xiv) Materials in which any person identifiably appears where no appropriate written release has been obtained from such person granting all rights required herein; xv) Materials which include any music which Entrant does not own and control exclusively and entirely without the need for approval of or payment to any person or entity; xvi) Materials which contain any computer virus, worm or other harmful computer programming or thing; and xvii) Materials which do not comport with the Video Entry requirements. Video Entries which do not conform to these guidelines will be disqualified. Sponsor further reserves the right, in its sole and unfettered discretion, to verify at any time during the Contest that all necessary Clearances have been obtained and to disqualify and remove any Video if it believes that the necessary Clearances have not been obtained.

Video Entries not meeting all of the following minimum requirements will be disqualified:

• Each Video must address the Theme "Commercials Gone Krazy."(i.e., show the world there's only one brand of instant glue that is krazy strong, krazy fast, Krazy Glue.)
• Each Video must be 1 minute or less and must be in miniDV, BETA SP or MP4 format.
• Each Contest registration form must include: Entrant’s full name, street address, city, state, zip code, daytime phone number, and e-mail address.
• Each Video must not, in the sole and unfettered judgment of the Sponsor, contain any sexually explicit, disparaging, libelous or other inappropriate content or nudity.
• Each Video must not contain any act that is considered dangerous, in the sole and unfettered judgment of the Sponsor.
• Each Video must not contain any copyrights or trademarks of any of Sponsor's competitors.

Video Judging/Voting: Sixty (60) semi-finalists (each, a "Semi-Finalist") will be selected from among all eligible Videos on or about November 13, 2008 by a panel of independent judges, whose decisions are final on all matters relating to the Contest, other than the Grand Prize judging (described below). Semi-Finalists will be selected on the basis of how well their Video Entry displays: appropriateness to theme (30%), innovation and creativity (25%), inspiration (25%), and originality (20%). The top ten (10) Videos will be designated as the Finalists. Finalists' Videos will be displayed on the Website on or about November 17, 2008 and posted for the public to vote on their favorite starting on or about November 17, 2008 at 12:00am EDT and ending on December 2, 2008 at 11:59pm EDT ("Voting Period"). Public is limited to one vote per day for the duration of the Voting Period. At the close of the Voting Period, the Video Entry that receives the most votes will be declared the Grand Prize Winner. All decisions of the Sponsor are final and binding. Odds of winning will depend on the total number of eligible entries received.

General Conditions: By submitting a Video Entry, each Entrant warrants that the Video (1) does not infringe any copyright, (2) does not invade anyone's privacy, (3) does not libel or slander anyone, 4) does not contain profanities, vulgar language, lewd behavior, or are otherwise obscene or inappropriate for a general audience, and (5) is original and has not previously been published. An "original" is a product of one's own mind and is not a copy or imitation of another individual's or entity's work.

By submitting a Video, Entrant irrevocably assigns, conveys and otherwise transfers to Sponsor, its successors, and assigns any and all right, title, and interest in perpetuity throughout the world in and to the Entrant's Video, including, without limitation, any and all copyrights, trademarks, contract and licensing rights, moral rights or "droit moral," and other intellectual property and proprietary rights in the Video, and the exclusive right to edit, change, revise, reproduce, display, perform, publish, distribute, license, sublicense, and sell the Video in whole or in part, and to prepare, use, and exploit derivative works or improvements thereof, in all forms and media now or hereafter known, including material in digital and electronic media, computer, audio and audiovisual versions, and translations and adaptations, all in any language throughout the world and in Sponsor’s sole discretion in perpetuity. Entrant hereby waives and releases Sponsor, from any and all claims that entrant may now or hereafter have in any jurisdiction based on Entrant's "moral rights" or "droit moral" or unfair competition with respect to Sponsor’s exploitation of the Video without further compensation to Entrant of any kind. Entrant agrees that email shall satisfy any writing requirement that may apply to the assignment, conveyance, transfer, license, or waiver of any of the aforementioned rights. Entrant shall execute and deliver such documents, at Sponsor’s expense, as requested by Sponsor or as may be necessary to vest in Sponsor the rights and waivers provided herein. Entrant agrees not to instigate, support, maintain, or authorize any action, claim, or lawsuit against Sponsor, Released Parties, or any other person, on the grounds that any use of the Video, or any derivative works, infringe or violate any of Entrant’s rights therein.

Entrant irrevocably grants the Sponsor, its affiliates, legal representatives, assigns, agents and licensees the unconditional and perpetual right to use Entrant’s name, image, likeness, hometown, and biographical information in connection with the Contest or Sponsor for advertising, trade and promotional purposes without limitation, review, approval, notice or additional compensation, except where prohibited by law.

Internet Limitations of Liability: If for any reason, this Contest is not capable of running as planned due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupts or affects the administration, security, fairness, integrity or proper conduct of the Contest, the Sponsor reserves the right, at its sole discretion, to disqualify any individual who tampers with the entry process (if applicable), and to cancel, terminate, modify or suspend the Contest in whole or in part, at any time, without notice and award the prize using all non-suspect eligible entries received as of the termination/suspension date. Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. The Sponsor also is not responsible for any problems or technical malfunction of any telephone network or telephone lines, computer on-line systems, servers, or providers, computer equipment, software, failure or delay of any email or entry to be received by Sponsor on account of technical problems, human error or traffic congestion on the Internet or at any website, or any combination thereof.

Sponsor is not responsible for any damage to an Entrant’s system which is occasioned by participating in this Contest or by downloading any information necessary to participate in the Contest. Sponsor also is not responsible for incorrect or inaccurate entry information whether caused by Internet users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the processing of the entries in the Contest. Any dispute or claim arising out of the play of this Contest, or any disputes with site users which arise as a result of the use of this website, shall be governed by the laws of the State of Ohio, without respect to conflicts of laws principles. Any such claim shall be brought and maintained in the federal or state courts of the State of Ohio. If any provisions of the Official Rules are determined by a court of competent jurisdiction to be invalid or unenforceable, such determination shall not affect the validity or enforceability of any other provision. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute regarding the identity of an individual who actually submitted an online entry, the entry will be deemed submitted by the authorized account holder of the email account. "Authorized account holder" is defined as the natural person who is assigned to an email account by an Internet access provider, online service provider or other organization (e.g., business, educational, institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address.

Prizes: There will be one (1) Grand Prize, nine (9) First Prize and fifty (50) Second Prize Winners for a total retail value of $8,000. One (1) Grand Prize Winner will receive a 5-day/4-night trip for two (2) to Maui, Hawaii. The Approximate Retail Value (ARV) is $5,000. The Grand Prize will consist of the following elements: [1] hotel accommodations for two (standard double occupancy room) for four (4) nights including hotel tax; two (2) round-trip coach air transportation for two (2) between the major metropolitan airport nearest winner's residence ("airport of origin") and an airport in or near Maui, Hawaii; [3] auto rental car for five (5) days; and [4] a biking excursion for winner and guest down one of Hawaii’s volcanoes (exact volcano to be determined by Sponsor in its sole discretion), a standard helicopter tour, and snorkeling trip (collectively, the "Event(s)"). Airline carrier, auto rental, Events and hotel regulations and conditions apply. Stopovers are not permitted on flight voucher issued and, if a stopover occurs, the prize will terminate at the stopover point and full fare will be charged to Entrant for the remaining segments of the flight. The Sponsor (or Sponsor's designee), in its sole discretion, will determine transportation, auto rental including vehicle type, and lodging accommodations. Grand Prize Winner's requested departure date should be provided to the Sponsor a minimum of eight (8) weeks prior to the requested departure date. While prize suppliers will make every effort to confirm reservations as requested, operational and/or market conditions may prevent them from doing so on the requested dates. Travel, auto, hotel and Events accommodations are subject to capacity controls, availability, blackout dates and other restrictions, all of which are subject to change at Sponsor’s sole discretion. Grand Prize Winner and his/her guest will be solely responsible for all other expenses not specifically set forth herein including but not limited to round trip transportation between the winner’s residence and any airport of origin, taxes, gratuities, parking fees, laundry service, food, alcoholic beverages, merchandise, souvenirs, telephone, in-room services, tips and any other incidentals. If an Event is cancelled or rescheduled for any reason, Sponsor will not be responsible for awarding that portion of the prize, but the remainder of the prize package will be awarded. The Grand Prize consists of products/services for two people and requires that you and your companion redeem the Grand Prize together. The Grand Prize will be deemed awarded upon the Grand Prize Winner’s receipt of Event tickets (or voucher) and travel/lodging confirmation. Sponsor will not replace any lost, mutilated, or stolen travel vouchers or certificates. The Grand Prize cannot exceed the maximum allowable prize amount of $5,000, which will vary depending upon points of departure and destination and seasonal fluctuation of hotel rates and airfares. Any difference between stated ARV and actual value of Grand Prize will not be awarded. The trip must be completed by December 31, 2009 or Grand Prize will be forfeited. Nine (9) First Prize Winners will each receive a Gift Certificate for $250 redeemable at an Apple® retail store or at www.apple.com (each, ARV-$250). * Fifty (50) Second Prize Winners with each receive a Krazy Glue T-shirt (each, ARV-$10).

All local, state and federal taxes are the sole responsibility of winner. Prizes are not exchangeable, transferable (exception: Grand Prize is transferable to a surviving spouse residing in the same household), or redeemable for cash. There are no substitutions unless specified by the Sponsor. The Sponsor reserves the right at its sole discretion to substitute any prize package with another prize of equal or greater value. Limit one prize per person/family/household/address.

Winner Notification: All Winners will be contacted by phone, and/or mail, and/or e-mail. The Grand Prize Winner will be required to sign an Affidavit of Eligibility and Liability/Publicity Release, and return it within five (5) days of written notification. Grand Prize Winner’s guest will be required to sign a Travel Release before tickets for the guest are issued for the Grand Prize. If a prize or prize notification is returned as unclaimed or undeliverable to a potential winner, or if potential winner cannot be reached within three (3) calendar days from the first notification attempt, or if potential winner fails to return requisite document within the specified time period, or if a potential winner is not in compliance with these Official Rules, then such person shall be disqualified and, at Sponsor’s sole discretion, an alternate winner may be selected from the remaining eligible entries for the prize at issue. The Winner’s entry into the Contest constitutes permission (except where prohibited) for the Sponsor to use said winner’s name, photograph, likeness, statements, biographical information, voice and address (city and state), in all forms of media, in perpetuity, without notice or further compensation.

Terms & Conditions of Participating: By participating in this Contest, Entrants agree to be bound by these Official Rules and the decisions of the Sponsor, which are final and binding in all matters relating to the Contest. This Contest is subject to all applicable federal, state, and local laws. By entering the Contest and/or accepting a prize, Entrants agree to release Sponsor and Released Parties from any and all liability, loss, damage or injuries to any person (including death) or property of any kind sustained in connection with their participation in the Contest or from their acceptance, receipt, possession and/or use or misuse of the prize, or while preparing for, participating in, and/or traveling to and from any prize-related activity, or for any typographical or other error in the printing, offering or announcement of the prize. Entrants further acknowledge that said parties have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee express or implied, in fact or in law, relative to the prize, including, but not limited to, its quality or fitness for a particular purpose. Any person attempting to defraud or in any way tamper with the Contest mechanics and/or implementation will be prosecuted to the fullest extent of the law. By participating, Entrants agree to waive any right to claim ambiguity in the Contest or these Official Rules. Sponsor reserves the right to disqualify any Entrant that Sponsor determines, in its sole discretion, violates these Official Rules.

Use of Data: Sponsor will be collecting personal data about Entrants online, in accordance with its privacy policy. Please review the Sponsor's privacy policy at http://www.krazyglue.com/privacy.aspx By participating in the Contest, Entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s privacy policy.

Winners List: To request a copy of the list of winners, please send a self-addressed, stamped business size envelope by February 9, 2009, to: ASC/"Commercials Gone Krazy" Contest Winners List, 300 State Street, Suite 402, Rochester, NY 14614.

Sponsor: Elmer’s Products, Inc. 1 Easton Oval, Columbus, Ohio 43219

Abbreviated Rules: NO PURCHASE NECESSARY TO ENTER OR WIN. The "Commercials Gone Krazy" Contest is open to individuals who are legal residents of the United States, age 18 or older as of 8/29/08. Contest entry begins on 8/29/08 and ends on 10/31/08. To enter and view the complete Official Rules which govern the Contest, visit www.krazyglue.com. Void where prohibited. Sponsor: Elmer’s Products, Inc.

* Apple® is a registered trademark of Apple, Inc.